Blog: Corporate Video Production
Whether you are a small, medium or large company the rules of corporate video production remain the same.There’s no doubt about it, corporate video production is a valuable marketing tool that will differentiate you from your competitors and help you to stand out from the crowd. If people don’t know what you’re doing you lose an audience that could bring you business and help you to grow.
Our strong advice is to consider the value of customized imagery on your website and other platforms. Yes, it’s a pet hate at Striking Media, we admit it, but nevertheless, when we see corporate rebrands that feature stock photography or videography it leaves us sighing a great big sigh. Why, oh why not invest in customized visuals? They showcase your team, your brand, your ethos and that is exactly why you have platforms to talk about your work. In a recent survey by HubSpot, 81% of marketers say their primary company budgets specifically for video marketing. It is an investment you simply can’t afford not to make.
So, what kind of corporate videography would best represent your brand? This could come in a variety of forms from a loop reel, a branding video, product videos, a ‘how-to’, or just a warm welcome from the leadership team.
Let’s start with the loop reel. A loop reel is a series of planned videography shots that give an insight into the company, often placed at the top of your website. It could show the team at work in a series of formal and informal situations, in a conference room, at the coffee machine, in meetings etc. Essentially, as soon as the website visitor clicks on your website they are seeing your team, the faces you have chosen to represent your brand and this is an invaluable marketing tool.
Here’s an example of a loop reel bringing a company to life. The Alliance Group an executive search team based in Tysons, asked us to customize their website and the first step was a loop reel. They are all about the people – they have a charismatic team – and they are in the business of tireless searches to find the right individuals to place in senior roles. So showcasing the team was a natural step. The team actually made it so easy for us as we set the camera rolling and they naturally chatted and laughed together and those images were captured for the loop. We carefully planned a series of shots so that as many of the team could be represented as possible in a variety of different scenes, including one featuring a client. See the final product here. (The Alliance Group Corporate Website Opener)
Another recent project for Arlington Neighborhood Village
was supporting a website rebrand. Previously the management introduction video was self shot and on the new look website this video was begging to be re-done. A teleprompter read helped to make the presentation look more professional and with good lighting and audio, the team are thrilled with the result. The video is coming soon – watch this space!
Corporate videography is also a key tool for smaller entrepreneurs. Realtor Erin Mendenhall of Mendenhall Properties is a dynamic powerhouse and she contacted Striking Media with a need to update her visuals to present herself to potential new clients. Erin’s business is firmly situated in Arlington and as her tagline “It Starts With A Connection” suggests, she knows a lot of people! As we built her customized video, it was clear that a number of locations were needed to showcase her brand and as such we were able to showcase other local businesses including The Italian Store (create link), who generously allowed us to film some scenes of Erin out and about, at their Westover location. We also personalized her story, by sharing the love of her life, her dog Mason, who connects her to the community and helps her to make friends wherever she goes! See the final video here. (Erin Mendenhall Brand film)
Ultimately, corporate video production will always look different to each and every client. The important first step on Striking Media’s side is always to look and listen, in order to create customized works that speaks to the client’s brand and helps to elevate their messaging to the next level.
We will ask questions so that we have a full understanding of the client’s brand and needs. Where is the video going to be placed? Who is the target audience? Often, corporations have multiple audiences, perhaps partners and clients and new team recruits and one video can rarely serve all these audiences.
Striking Media can help to create sets, to enhance the space you have, to guide on wardrobe and props. The detail is always in the planning and the impact of a well designed space or colorful dress can bring the visuals to life.
Where you place the video will be a key to its success and it’s worth re-evaluating where you place your marketing tools. According to HubSpot, 67% of markets say that sharing their corporate videos on social media has the biggest ROI. Seventy percent of corporations set up their own YouTube channels – and we can help with this – and 60% use Instagram and 35% TikTok. TikTok is the platform currently increasing its visibility at the greatest speed with 54% of companies planning to put more investment in this direction in the coming year.
Another key focus will be on the video duration. We’re mindful of the viewer’s attention span. Our goal is always to have 100% attention, we’re not fighting off cell phones and other distractions. Did you know that the attention span of a goldfish is nine seconds, but according to a new study from Microsoft, people now lose concentration after just eight seconds? This serves to highlight the effects of an increasingly digitized lifestyle on the brain, meaning that our job is to create narratives that are nuanced, easy to digest, that provoke a reaction quickly. In a recent HubSpot survey, 64% of marketers surveyed say the optimal length of a short form marketing video is 20-60 seconds. Corporate videography can be simply a hook, created to provoke the first reaction – your call to action – send an email – get in touch – and then you can seal the deal.
A conversation is free and we’re always happy to chat. If you’d like to talk about your corporate videography needs – get in touch today.