Effective branding videography takes time and can be done in stages. There’s no one size fits all and if your website isn’t perfect on day one of your business launch, that’s okay, because it’s a journey. A business’s evolution is a process that can be unpredictable. Many businesses launch with the logo and a basic website with chosen colors and fonts and build from there.
However, branding videography will bring your company’s uniqueness to life so should not be too far down your list! Branding videography is a key tool to showcase your company identity. Ultimately, your branding videography will take your audience on a journey and pull back the curtain showcasing life in your firm. It can focus on culture, diversity, mission, core values, culture.
Clarity of messaging is key in your company’s branding. Nobody wants to feel confused. If you can’t explain what you do, who can? And this is one of the reasons why branded videography is such a useful tool. You have the opportunity to remove the hesitations and give the refined version of your business as you’d wish to in every pitch!
Branding videography can focus on the internal or the external perspective. AFCO (aviationfacilites.com) needed a branding video to showcase their role as a market leader in aviation cargo facilities featuring key relationships with their clients that speak to their success. Featuring CEO, Chuck Stipancic and key partners at BWI Airport, Amazon and Fedex, their high impact branding video showcases AFCO as market leaders providing essential services for their clients. The result exceeded expectations.
The Striking Media team is professional, organized and always produces content above and beyond our expectations. We have worked with other companies in the past, but no one compares to Striking Media – they are the best of the best!
