Branding is storytelling. It is an opportunity to share an insight into who you are to attract your audience and bring business to life.
However, effective branding takes time and can be done in stages. There’s no one size fits all and if your website isn’t perfect on day 1 of your business launch, that’s okay, because it’s a journey. A business’s evolution is a process that can be unpredictable. Many businesses launch with the logo and a basic website with chosen colors and fonts and build from there.
However, visuals will bring your brand to life so should not be too far down your list! A branding video is a key tool to showcase your company identity. Ultimately, your branded video will take your audience on a journey and pull back the curtain showcasing life in your firm. It can focus on culture, diversity, mission, core values, culture.
Clarity of messaging is key in your company’s branding. Nobody wants to feel confused. If you can’t explain what you do, who can? And this is one of the reasons why branded videography is such a useful tool. You have the opportunity to remove the hesitations and give the refined version of your business as you’d wish to in every pitch!
A branding video can focus on the internal or the external perspective. AFCO (aviationfacilites.com) needed a branding video to showcase their role as a market leader in aviation cargo facilities featuring key relationships with their clients that speak to their success. Featuring CEO, Chuck Stipancic and key partners at BWI Airport, Amazon and Fedex, their high impact branding video showcases AFCO as market leaders providing essential services for their clients. The result exceeded expectations.
Frequently Asked Questions
Where do I start?
We start with a Discovery Call so Striking Media can hear about your goals. There may be a lot of questions to get to the core of the project but once we understand more we will offer a proposal for review.
Does it cost me to have an initial conversation?
No! We’re always happy to talk. Getting to know our clients is key to our success. Many clients become friends and having a better understanding of their business is beneficial to everyone.
Our corporate offices aren’t very glamorous. Does that matter?
There are many options available when considering filming locations. Office spaces and studio spaces can be rented to present a different look or permits can be obtained by the production company if required.
Tysons based executive search company, The Alliance Group (thealliancegroup.com) chose to focus internally on the team, their unique rapport and collaborative approach. Filmed over three days at a variety of different locations, the result is a video that truly represents the Alliance brand.