6 Key Storytelling Principles to Supercharge Your Videography
One of the things Striking Media’s clients worry about most is their video’s script. Many of our videography clients know that they want to invest in a powerful video that will help them meet their organization’s goals. But outstanding videography is more than just visuals – the script is the kernel at the center that brings the whole piece to life.
Lighting
Understanding lighting dynamics for video can be a head scratcher. You want to stand out from the crowd with bold lighting that takes in your best qualities, but you don’t want to overdo it either.
Nuts & Bolts
Good visuals should be Striking. They should make people stand up and take notice, right? In this age of constant noise, nobody wants to blend into the background!
How to Evaluate Your Video’s ROI With Video
You may have heard that including a short video on your website or social channels can give your business a powerful lift. A 2021 survey of marketing professionals found that 86 percent of those surveyed use video as part of their marketing efforts because it’s an effective way to boost sales, increase search rankings, and expand brand awareness. And four out of five marketers are happy with video’s return on investment (ROI), according to a survey of more than 1,000 pros.