September 2024

Client Testimonials are key to any businesses success and Striking Media supports our Washington DC/ Northern Virginian clients with testimonial videography content that helps businesses to shine through busy and competitive markets. 

Testimonial Videography – how to craft it to raise your SEO and engage potential clients. 

It has become habit in these tech centric days. Maybe you didn’t even realise it! Before committing to a purchase, before booking a hotel, a restaurant, we look at the reviews. The vendor / establishment themselves singing their praises is hot air. We want and expect to hear from other customers – what they liked, what they did not like and reviews of our businesses are no different. 

We need to work to be as good as we possibly can at each step to earn 5* reviews. For Striking Media this is intrinsic to our working lives. With training in the broadcast journalism world, contracts are often 3 months long. To secure the next contract, you need to be on your A game all the time. So now this is how we live and breath. There is no space for failure in our game, only happy clients! And when we have happy clients, we ask for video testimonials – check some of them out here.

Don’t be shy! It can be uncomfortable to ask a client for a favor but with established, positive relationships, clients are often willing to share their experiences of a business services. If you don’t ask you don’t get right! And if you choose to create testimonial videography, fill your production day! Consider getting additional visuals to use with the testimonials – stage some client meetings, presentations, showcase your office space. Talking heads are only interesting up to a point. Pull back the curtain and show the services you provide for maximum engagement. And keep them short, knowing we have roughly the attention span of a fish nowadays, 30-60 seconds is a great length! 

Testimonial videography allows businesses to showcase their successes through the eyes of happy clients, creating content that can be used across social media platforms, placed on websites and Google My Business pages, for maximum exposure. They will give your site credibility, increasing your cold calls to learn more about your services. 

Leadership Development company, Whitman Consulting recently engaged in testimonial videography with their client Cognosante and the results are powerful. The team talks about the impact of the leadership training at a crucial moment in their company’s growth and sing the praises of the Whitman Consulting team. You can see one of the testimonials below.

What are the benefits of video testimonials over written testimonials? It comes down to ‘dwell time’ – the measure of how long a visitor spends on your website. Typically, people engage longer with video, so if your video is sharp and dynamic, your visitor will stay on your page longer, and search engines will assume the relevancy of your content, ranking you higher than others – more visible! 

We are all striving for visibility. Raising search rankings can feel an incomprehensible challenge, but there is a science behind it, and testimonial videography is one of the cogs in the wheel. 

Do not be tricked into a ‘one and done’ mentality. Nothing about SEO is one and done. It is a constant ongoing process where if you know what you are doing – and it is often worthwhile seeking professional support with this – you can finally see results. When Striking Media gets a cold call “I just found you on a google search’ we jump for joy. There is nothing ‘just’ about that sentence. It is a lot of hard work that gets us to be visible. 

Ensure that your testimonial videography incorporates key words that resonate with your business. What would someone search for when looking for a service such as yours? If you are a roofing company and roofing and solar are your keywords ensure these are sprinkled throughout. 

When presenting the video testimonials utilise the following strategies: 

• Capture multiple testimonials and showcase them on your website. Ensure they cover different subjects of your business so they resonate to as many people as possible. 
• If you only have written testimonials use these too … mix and match for maximum content. 
• Use dynamic scrolling as a form of presentation – so the page looks fresh and updated.

Once content is captured, create a social media strategy for sharing them. Look at the diversity of your content – where are your key potential clients scrolling – utilize Linkedin, maybe Facebook, TikTok, Instagram and link to your email for maximum exposure. 

As this Linkedin post notes– we are fed so much ‘fake news’ these days, that true, genuine testimonials are more valuable than ever. 

And once this valuable content is in your possession, reply –  thank the reviewer. Your review is one of the most powerful tools to build your profile and brand. Use your keywords and add a location pin – all of this will help you to raise your profile and be visible – more reviews equals more business! 

If you are based in Washington DC, Northern Virginia or Maryland and testimonial videography is something you would like to capture, get in touch with Striking Media today.